{"id":9171,"date":"2022-12-07T12:28:35","date_gmt":"2022-12-07T20:28:35","guid":{"rendered":"https:\/\/new-cm-edgedigital.pages.dev\/insidetrack\/blog\/?p=9171"},"modified":"2023-07-17T11:46:36","modified_gmt":"2023-07-17T18:46:36","slug":"building-the-future-of-retail-with-adobe-and-dynamics-365","status":"publish","type":"post","link":"https:\/\/new-cm-edgedigital.pages.dev\/insidetrack\/blog\/building-the-future-of-retail-with-adobe-and-dynamics-365\/","title":{"rendered":"Building the future of retail with Adobe and Dynamics 365"},"content":{"rendered":"
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This content has been archived, and while it was correct at time of publication, it may no longer be accurate or reflect the current situation at Microsoft.<\/p>\n<\/div>\n<\/div>\n

\"MicrosoftMicrosoft Store is reimagining its online storefront on microsoft.com with Adobe Experience Cloud, Microsoft Dynamics 365, and Microsoft Azure. We\u2019re creating a more efficient content-management experience for our developers and a more effective, accessible, and intuitive interface for our customers. We\u2019ve replaced an internally developed, custom solution with a suite of Adobe products that integrate with Microsoft Dynamics 365 Commerce, hosted on Microsoft Azure. This strategy positions us to adapt and grow Microsoft Store\u2019s digital storefronts to meet the changing needs of our customers and business.<\/p>\n

Online stores and our digital transformation<\/h2>\n

As Microsoft has grown as an organization, and as the sales and marketing industry technology has evolved, our retail business has expanded too, especially at microsoft.com. Microsoft Store on microsoft.com drives a large amount of our consumer and retail business and is the most common\u2014and often the first\u2014Microsoft retail experience for our customers. Though our strategic shift toward online sales began several years ago, this was accelerated by the COVID-19 pandemic.<\/p>\n

As we plan for the future of our retail operations, our vision involves meeting customers where they are, in terms of where they want to shop, and developing greater efficiencies and agility so our business can respond to the rapidly changing state of retail business. However, this requires having the skills and technology to deliver optimal experiences at enterprise scale.<\/p>\n

As part of our own digital transformation at Microsoft, we\u2019ve established a marketing-technology strategy that emphasizes using our partner\u2019s best-in-class tools and minimizing the custom tool development we perform internally. This means replacing legacy and bespoke marketing technology with the industry-leading capabilities, supplied by our strategic partnership with Adobe.<\/p>\n

Integrating Adobe Experience Cloud and Microsoft Dynamics, running on Azure, provides us with the functionality and enterprise scale necessary to unify our business and its operations with a common set of marketing-technology solutions across Microsoft.<\/p>\n

Improving digital storefronts<\/h2>\n

To further the digital transformation of Microsoft Store\u2019s digital storefronts, we examined our in-place solutions to decide how we could best meet the needs of our business and<\/em> our customers. We established several objectives for a reimagined solution, including that we needed to:<\/p>\n