In this paper, we suggest people use anonymous online forums as platforms for self-disclosing actions they feel guilty about\u2014such as transgressions and unethical behaviors\u2014with the goal of achieving guilt relief through others\u2019 reactions. We support this proposition by analyzing \ufb01eld data extracted from Yahoo Answers, an online question-and-answer website. Our analysis shows the level of guilt relief an answer is expected to offer the \u201casker\u201d (the self-disclosing person) is positively associated with the asker\u2019s likelihood of selecting that answer as the \u201cbest\u201d response to the self-disclosure. Furthermore, following receipt of a guilt-relieving answer, an asker becomes less likely to engage in prosocial behavior, which is another type of guilt-relieving action.<\/p>\n","protected":false},"excerpt":{"rendered":"
In this paper, we suggest people use anonymous online forums as platforms for self-disclosing actions they feel guilty about\u2014such as transgressions and unethical behaviors\u2014with the goal of achieving guilt relief through others\u2019 reactions. We support this proposition by analyzing \ufb01eld data extracted from Yahoo Answers, an online question-and-answer website. 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