INDUSTRY
Microsoft for Retail
Connect your customers, your people, and your data.
Discover what's coming to Microsoft Ignite, Nov 17-20, 2026.
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Retail use cases
Build AI-ready retail
Connect digital and physical retail with AI to personalize shopper experiences and empower the retail workforce.
AI Assisted Associates
Provide associates with instant knowledge to improve customer engagement and store productivity.
AI Shopping Assistant
Improve product discovery and conversion with AI-powered shopping.
Dynamic Content Creation
Deliver personalized, high-performing content at scale with AI.
AI USE CASES
Achieve more with Microsoft for Retail
Unlock value across your retail business with AI-powered transformation.
- Deliver interactive customer experiences that lead to greater product discoverability, order value, and customer satisfaction.
- Improve engagement, content performance, and speed to market with AI-powered content creation.
- Transform consumer and competitor signals into insights that drive growth decisions.
- Unify retail data to strengthen targeting and unlock new revenue streams.
- Optimize product mix with insights on product performance, demand signals, and trends to improve profitability.
- Improve buy plans and inventory outcomes by anticipating demand with real-time signals and analytics.
- Optimize pricing and promotions to protect margin and increase sell-through.
- Streamline wholesale commerce, trade agreements, and rebate execution.
- Shift from reactive to proactive with real-time supply chain visibility. Use AI-powered analytics to predict disruption and prevent stock-outs.
- Connect warehouse and transport operations to improve fulfillment speed and cost. Maximize efficiency with relevant reporting of key data.
- Manage raw material sourcing, production schedules, and logistics with AI agents and adapt plans based on disruptions.
- Anticipate demand to improve replenishment, allocation, and inventory decisions.
- Equip associates with real-time guidance to improve knowledge, service and productivity.
- Resolve issues faster with connected, AI-powered service across channels. Reduce customer wait time and improve experience with connected information.
- Optimize productivity, automate routine work, and accelerate workforce readiness.
- Analyze performance data across retail locations. Turn insights into actions to improve store performance and make informed business decisions.
CUSTOMER STORIES
See how retail organizations are innovating
PRODUCTS
Learn about products for retail
Drive growth, empower your employees, and build resilience with trusted products from Microsoft.
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PARTNER SOLUTIONS
Explore retail solutions
Learn more about Microsoft partner offerings tailored for the retail industry.
Discover valuable resources
E-book
Transform your retail organization with AI-powered tools
Learn how AI is transforming retail and how to use AI to personalize shopping and improve operational efficiency.
Guide
• Nov 2026
Empower your retail operations with an agile supply chain
Guide
• Sept 2026
Increase conversion rates with personalized content
Guide
• Sept 2026
Discover how AI shopping assistants transform the customer journey
NEXT STEPS
Start achieving more in retail
Learn more
Explore the Scenario Library
Get started with proven retail scenarios and step-by-step resources to move from ideation to execution faster.
Learn more
Stay informed about Microsoft for Retail
Sign up to get the latest updates and inspiration on becoming a Frontier Firm in Retail.
- [1]The qualifying license terms for Microsoft 365, Office 365, Dynamics 365, Power Platform, and Azure are found in the Product Terms and the Microsoft Privacy Statement and are a prerequisite to your use of the Microsoft for Retail.
- [2]You can learn more about Microsoft’s commitments to Retail compliance, data protection and privacy by visiting our compliance documentation and the Trust Center.
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