Content type: Thought leadership
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“They” Are Us: Embracing Diversity & Inclusivity
We’re going beyond metrics and embodying our principles.
Shifting strategy: building a relationship sales culture for your team
Learn how to facilitate a strong relationship sales culture for your sales team and lay the foundation for long-term business growth.
3 ways culture guides modern marketing at Microsoft US
As marketing organizations, we are under enormous pressure.
Attentive to detail: practicing inclusive communication
Microsoft CEO Satya Nadella has frequently said that we need to change from a “know-it-all” company to a “learn-it-all” company.
Unlock the key to competing, connecting, and closing sales in today’s market
Learn why adopting a relationship sales strategy is critical to the short- and long-term success of your sales team.
Accelerate sales with customer-centric relationships
Relationship selling focuses on building customer-centric relationships to drive sales and grow revenue. Explore the infographic for selling tips—and data to back them up.
Take an innovative approach to change management
Learn how businesses around the world are beginning to prepare for the transition from Microsoft’s Windows 7 and Office 2010 solutions to Windows 10.
Modern Marketing: The Case of Microsoft US
As the Chief Marketing Officer of Microsoft in the US, I’ve embarked on a journey of marketing transformation that kicked off as Satya Nadella became our new CEO. As Microsoft “hit refresh”, the way we do marketing has to be re-thought putting the customer first while leveraging all that modern marketing could offer.
3 tips to making better marketing video content
Marketing videos are everywhere today, but what really sets apart effective ones from lackluster ones? Learn the three fundamental elements.
Create more personalized customer experiences in retail
Today’s retail customers want the world—and personalization is a key in-demand feature. Modern customers present new challenges and opportunities for retailers.